GOAL: BREAK THE CLIMATE SILENCE
People ignore the symptoms, downplay the warnings, and continue to plan for the future as if climate change did not exist. For many, the accumulation of facts and information surrounding climate change seems to have an anesthetizing effect.
We are changing the climate conversation by making sure the voices of climate change are heard, and by generating climate messaging that translates into true behavioral and societal change.
THROUGH STRATEGIC COMMUNICATIONS
Climate messaging is impactful when it is solution-oriented, impact-driven, relatable, and emotionally-engaging. A credible, effective communicator connects to an audience and to the values they hold.
We tailor climate messaging to specific groups and audiences with different experiences, beliefs, and backgrounds. We elucidate the ways in which people can be affected by climate change and what they specifically can do about it.
AND CREATIVE STORYTELLING
Climate messaging is not effective if it is dry, technical, and alarmist. Art, as much as writing or speech, is a means of communication. We believe in its ability to inspire climate action and drive measurable change.
We use the power of the visual arts to convey our climate reality and to distill raw scientific information in a simple, compelling way.